Several years ago, selling on Amazon was relatively straightforward. Listing products required minimal compliance, and sellers often overlooked formal trademarks, legitimate UPC codes, and strict brand guidelines. Over time, Amazon has implemented tighter policies around brand ownership and product authenticity. This post summarizes my experience with a T-shirt brand called “Cult Classic Shirts” and the…

In the direct-to-consumer (D2C) world, early traction can be both a blessing and a challenge. Once word gets out that your brand or product is selling well, imitators inevitably enter the market. Under these conditions, simply achieving initial success is not enough; D2C brands must continually evolve to maintain momentum, protect their market share, and…